The Internet in the next six years

The turnover of sales doubled the next six years from 4 billion to 8 billion. This expectation goes GfK research in the Internet Market Monitor.

Especially the tourism sector and the telecom industry, the coming years be affected by internet shopping, GfK predicts. Expected turnover in these markets in 2015 for half done. According to GfK, sales via the Internet in the next six years, from around 4 billion euros in 2009 to 8 billion euros in 2015 in the markets which the agency identifies. Approximately thirty percent of all GfK measured turnover in 2015 via Internet. Shown Today's figures from the GfK Internet Market Monitor.

The Internet GfK Market Monitor

GfK Retail and Technology is expected to meet this year around 25 billion turnover in more than 15 different classes by the day collection of POS data. For Internet Market Monitor this information combined with a large consumer research in 7000 which respondents were asked about their online behavior purchases. The results of the Internet Market Monitor give insight into the role of the Internet now and in the future.

A third of consumers buy only through product comparison Comparison sites are becoming increasingly important in the choice of a consumer for a given product. Six of the most used product comparison sites together account for 83% of all searches. These are the sites Compare, picky, Price Compare, Resolved, Tweakers and Kelkoo. More than one third of consumer purchases in this time a product through a product search and comparison does not go on
Internet or in the physical store. 37% of consumers with a fridge want to buy, compare the first models on the Internet. In less products such as drills, this percentage is lower, at 29.9%.

Travel and mobile telephone in 2015 through most Internet purchased

Internet Shops are currently particularly strong presence within the markets for gaming, music, DVDs, books and consumer electronics. It share of the online game sales rose rapidly, from 2% in 2006 to 14% in 2009. Also IT products like computers and printers and small household items readily go shopping in the Internet. One fifth of net sales in espresso machines in 2009, for example, obtained online.

Within all GfK Retail and Technology markets measured online turnover in the coming years to grow. The tourist sector and the telecom industry, the next few years most affected by Internet shops: expected sales in these markets in 2015 for half done.