Linking Campaign Using Long-Tailed Keyphrases

Besides the obvious reason, it’s mainly because these keyphrases (which have been quite well tested in both PPC and SEO campaign) tend to be niche enough that they can give you expected conversions. When people get very specific, they mean business to you.

And when talking about linking campaign using long-tailed keyphrases, I am not in any way suggesting that you try and bring in traffic for anything that you do not actually have.

Build a few links with long tail words as anchor text

Take a baseline. The baseline is a simple and oft-overlooked thing to do in linking campaign using long-tailed keyphrases. If you’ve used any form of analytics referrals in order to identify the target phrases you want to work on, you should be able to easily get a baseline idea of how much traffic is currently coming in. If you’ve used another linking campaign using long-tailed keyphrases method and you’re not currently getting any traffic from the target phrases, there’s nowhere to go but up, right? If you’re watching rankings, get an idea of where you stand with those. Just make some tips, basically so that you can later see if your efforts are paying off.

Monitor progress. As mentioned above, you want to monitor this linking campaign using long-tailed keyphrases to see if what you’re doing is worth it. If you spend months linking to niche phrase x and you never see more than 3 referrals per month, it might not be worth it. If you see that niche phrase y initially brought in 15 referrals but now, thanks to your amazing linking campaign using long-tailed keyphrases, it’s typically bringing in 60 referrals per month, you’ll be able to expand on this, whether it’s through additional links or some other form of SEO.

Adjust as necessary. The good thing about linking campaign using long-tailed keyphrases of any sort is that it tends to show results quicker than usual. Generic phrases, especially the more competitive ones, can take weeks or months to show any decent results. Long-tailed niche phrases, which are also commonly used to test different methods, can show results almost overnight in some cases.